Arguably one of the most inspiring and versatile extreme endurance athletes of our time, Bill Bradley undertakes the most challenging endurance sporting events in the world. He craves improbable challenges, set against nature’s unforgiving scenarios, proving the limitless power of persistence.
The list of both organized and self-directed events Bradley has attempted reads like an impossible fantasy, and might represent the endurance sport-junkie’s ultimate bucket list. They range from extreme cold to blistering heat, span lengths from 100 to 3,000 miles, and touch multiple continents on the globe. They involve swimming, cycling, running, walking, mountain climbing, and–if required–crawling.
The names of the places serving as Bradley’s testing grounds are familiar to many: Death Valley. The English Channel. Mt. Denali. The Grand Canyon. The Alaskan tundra. The San Francisco Bay. International “Frostbite” Falls. The Andes Mountains. The Big Island of Hawaii.
Not all of the challenges Bradley attempts end with successful completion. Known and admired as much by his willingness to “Show Up and Suffer” as he is by finish line glory, Bradley is the consummate example of NEVER giving up. His failures have defined his persona as much as have his finishes, with multiple attempts at events where a finish has eluded him.
His moniker, “EPIC” Bill Bradley, is a reflection of his courage, tenacity, and ability to face personal fears and the unknown, all within the framework of brutally challenging endurance sports events. He stretches the bounds of possibility for himself in order to show others that limits exist only in our minds.
Bradley’s message of tenacity and dedication crosses the lines of the sports world, and reverberates with anyone facing a challenge or pursuing a dream. The example he sets, seasoned by his good-natured and cheerful demeanor, is uplifting and inspirational for youth and adults alike, and is useful for anyone struggling to succeed in academics, business, or personal pursuits.
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